These aren't feel-good gatherings. They're working sessions where you learn how to find what's broken, fix what matters, and stop wasting time on things that don't move the needle.
Crawl errors, redirect chains, broken schemas. We'll walk through a real site and find everything that's keeping search engines from doing their job properly.
Online session, 2 hours
How to actually measure whether your content is helping or hurting. We'll look at thin pages, keyword cannibalization, and what to do when half your site is competing with itself.
Online session, 3 hours
Learn to spot toxic links, understand what actually helps rankings, and build a disavow file that makes sense. No fluff about "authority" or "trust flow."
Online session, 2.5 hours
NAP consistency, Google Business Profile optimization, citation cleanup. For businesses that need to show up when someone searches nearby.
Online session, 2 hours
We tore apart slow-loading sites and fixed Core Web Vitals issues in real time. Participants left with a checklist they could actually use the next day.
Focused on Google's mobile-first indexing and what breaks on smaller screens. Covered viewport issues, tap targets, and font sizing that actually matters.
Hands-on session showing how to add schema markup without breaking things. We validated markup, fixed errors, and checked what actually appeared in search results.
Hreflang tags, geotargeting settings, duplicate content across regions. This one was for sites operating in multiple countries or languages.
Product page optimization, faceted navigation issues, duplicate content from filters. Real audit work on functioning online stores.
These events aren't lectures. You'll work through actual audit scenarios, use real tools, and leave with methods you can apply immediately. The focus is on finding problems and knowing what to do about them.
Every session includes working examples. You'll see actual audit reports, use the same tools professionals use, and understand why certain issues matter more than others.
We focus on prioritization because you can't fix everything at once. You'll learn what breaks sites most often and what can wait until later.
The goal is competence, not certification. When you finish, you should be able to audit a site on your own and know where to start fixing things.
If you're responsible for a website's search performance and need to understand what's wrong with it, these sessions are relevant. That includes in-house marketers, agency staff, freelancers, and business owners.
You don't need to be a developer, but some technical comfort helps. We cover crawl budgets, robots.txt files, and server responses. If those terms sound completely foreign, you might struggle a bit.
The sessions assume you already know basic SEO concepts. This isn't where you learn what a meta description is. It's where you learn how to find and fix issues that actually impact rankings.
All upcoming events are open for registration. Sessions fill up based on what makes sense for group sizes, so if something looks useful, sign up when you see it available.
See Full Schedule