Franelovira
Ten years of figuring out what actually moves rankings and what's just noise
I didn't set out to become an SEO analyst. I was running a small tech blog back in 2014 and got frustrated when my best articles disappeared into page three while shallow listicles dominated.
That frustration turned into curiosity. I started tracking everything—keywords, backlinks, page speed, content structure. Built spreadsheets that would make most people's eyes glaze over.
What I found was that most SEO advice contradicts itself. One expert says X, another swears by Y. So I tested both. Then tested 50 more variables.
Every claim gets tested. If something worked in 2020 but fails in 2024, I say so. Search algorithms change constantly, and anyone who claims they have it all figured out is lying.
You don't need a flawless site to rank. You need to fix the right things first. I focus on changes that actually move metrics, not theoretical improvements that look good in reports.
Sometimes the answer is that your content just isn't good enough. Sometimes your site architecture is fine but your backlink profile is weak. I tell you what I see, not what you want to hear.
Friends started asking for help with their sites. Discovered I enjoyed the detective work of figuring out why rankings dropped or traffic plateaued. Ran my first comprehensive audit for a local business that was losing ground to competitors.
Standardized my process after doing 50+ audits. Created checklists, scoring systems, and reporting templates that focused on actionable findings. Started tracking which recommendations actually led to improvements six months later.
Began running controlled experiments on test domains to isolate variables. Tested everything from meta description length to internal linking patterns. Some confirmed common advice, others contradicted it completely.
Search evolved dramatically with AI integration. Had to rethink how content quality gets evaluated and what technical factors matter most. The fundamentals stayed the same, but the execution changed significantly.
I write about what I learn from actual audits and experiments. If you're dealing with ranking issues or want to understand what's holding your site back, reach out.
