Franelovira
Franelovira

SEO audit techniques that actually matter

Sometimes you need more than checklists. This is where we dig into the decisions, trade-offs and blind spots that separate an audit report from real understanding.

Expert Commentaries

In-depth pieces on what changes and what stays the same when you audit search performance at scale.

Interviews

Worth reading right now

Three pieces that cut through the noise and get to something you can use tomorrow morning.

What enterprise SEO teams actually prioritize in 2024

Because most crawl budget conversations ignore the question of what should actually be in the index in the first place.

The indexing problems that cost you traffic but never show up in audits

The difference between measuring authority and understanding why pages that rank well actually do so.

Speed improvements that take under two hours to implement

Schema doesn't guarantee results, but it changes how search engines understand what the content is trying to do.

Three territories, three approaches

Each section focuses on a different layer of the audit process. Start where the problem lives.

Expert Commentaries

Long-form analysis on what happens when theory meets a live site with twelve years of accumulated technical debt.

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Interviews

Conversations with people who run audits for clients who need honest answers more than they need reassurance.

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Interviews

Tactical guides on site speed, redirect chains, indexation rules and other problems that show up in every single audit.

Browse guides
Editor workspace

Who writes this

Editorial direction and most of the writing

Started doing technical audits in 2016 for e-commerce platforms that needed forensic analysis more than best practices. Spent years figuring out why sites with solid technical foundations still struggled to rank and why the fixes that worked for one client made things worse for another.

This site exists because most audit conversations happen in closed channels or inside agency reports. The goal here is to pull that thinking into the open and show what the decision-making process looks like when you can't rely on safe answers.

Questions are more useful than agreement

If something here contradicts your experience or raises a problem the piece didn't address, that matters. Email your objections, edge cases and counterexamples to info@franelovira.com.

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247
Published pieces
19
Contributing voices
3
Core sections
9
Years running

Where to go next

Once you've finished here, these sections offer different ways to keep digging into how audits work in practice.

Case breakdowns

Real audits with the messy parts left in. What went wrong, what worked accidentally and what the client actually implemented six months later.

See case studies

Tool evaluations

Which crawlers catch what, where automated analysis breaks down and when you still need to grep server logs by hand.

Read tool reviews

Stay current without the inbox clutter

New pieces appear here when they're ready. No schedule, no filler content, no recap emails summarizing what you already read.

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